The 360 Gold Crown Brush is the new generation of all brushes. It is the only brush of its kind. The patented curve design contours to the head allowing the long firm bristles to form deep, continuous, natural waves. Unlike other brushes, you want just feel the difference but you will see the difference in a shorter time period. Many wavers are attracted to this unique style of brushes because of the odd curved body. In this time period, every one likes to be different and stand out and having a brush like this you most definitely will. It also requires less brushing than the standard brush. The standard brushes such as the Dianes and Annies are so yesterday. The new 360 Gold Crown Brush is what is in the style now.